Lush has opened its first Naked shop in Asia. The store, which is located in Hong Kong’s Causeway Bay follows previous openings in Milan, Berlin and Manchester.

With Hong Kong now required to process its own waste, and the increase of Muncipal Solid Waste (MSW) far outpacing the population growth, the new store is a timely move on the part of the ethical cosmetics firm.  

The store will offer shoppers packaging-free alternatives to everyday cosmetics such as shampoo bars and soaps as well as naked skin care innovations.

Annabelle Baker, Director of Lush Asia Limited explains, “Wastage is a monumental problem where inaction is not an option and recycling should be the last option. This is why I was so passionate to launch our first Asian naked shop in HK. We don’t have space in HK to deal with our wastage, we have to reduce it and that’s where Lush comes in. The Naked concept store will provide new, innovative and effective products in one of the most convenient and prominent locations in HK.”

Mark Constantine OBE, Lush Co-founder & Managing Director says, “At a time when most people in Hong Kong have so much on their minds, we are delighted to invest in the city in an effort to relieve them of a little part of the worry caused by ocean plastics.”