Lush has teamed up with James Cropper 3D products to make use of the billions of single-use coffee cups discarded every year, according to a report published by Business Green.

The company has produced bespoke packaging for Lush’s solid bath oils made from 100 percent recycled coffee cup fiber. COLOURFORM, as the material is called, is fully recyclable as household paper, and naturally biodegradable.

The new packaging will be rolled out in UK stores, followed by an international launch later this year.

“As new brands like Lush come on board and ditch plastic where possible, we can really amplify our protest against waste and collectively move towards a more sustainable future,” said Matthew Miller, Business Director at James Cropper 3D Products.