LUX – Company Profile

LUX – Company Profile

100 Victoria Embankment



United Kingdom

+44 20 7822 5252

Company Profile

Personal care brand LUX was launched by the Lever brothers (today known as Unilver) in 1899. The brand initially retailed laundry soap but now has a product line that includes soaps, shower gels, bathing additives and shampoo and conditioner. LUX is a market leader in several countries including India, Pakistan, Brazil, Thailand and South Africa. LUX was one of the first cosmetics brands to use celebrity endorsement. Ambassadors have included Elizabeth Taylor, Audrey Hepburn and Marilyn Monroe to Ashwarya Rai, Katrina Kaif and Shu Qi.

Enterprise Value: $5.379m

Top 3 Competitors

Procter & Gamble


Reckitt Benckiser

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