Lux – Company Profile

Lux – Company Profile

www.unilever.com

ADDRESS:
Unilever House 
100 Victoria Embankment 
London EC4Y 0DY 
United Kingdom

PROFILE:
A global personal care brand by Unilever, Lux product categories include soaps, shower gels, bath products, shampoos and conditioners. Lux is a strong advocate of sustainable causes and is sold in more than 100 countries worldwide. 

CEO: Alan Jope
CFO: Graeme Pitkethly

BRAND RANKING:
2019 – 40
2018 – 33
2017 – 36

COMMENT:
Despite a small drop in brand value over the past three years, Lux has been keen to showcase its diversity credentials in 2019. Not only did it launch the #LuxDefyingJudgements campaign, a new brand mission to encourage women to challenge stereotypes, it also announced non-gender influencer Kgositsile Modisane as its latest brand ambassador in the same year. Could this activity bolster its ranking next year?

Leave a reply

Your email address will not be published. Required fields are marked *