ADDRESS:
Unilever House
100 Victoria Embankment
London EC4Y 0DY
United Kingdom
PROFILE:
A global personal care brand by Unilever, Lux product categories include soaps, shower gels, bath products, shampoos and conditioners. Lux is a strong advocate of sustainable causes and is sold in more than 100 countries worldwide.
CEO: Alan Jope
CFO: Graeme Pitkethly
BRAND RANKING:
2019 – 40
2018 – 33
2017 – 36
COMMENT:
Despite a small drop in brand value over the past three years, Lux has been keen to showcase its diversity credentials in 2019. Not only did it launch the #LuxDefyingJudgements campaign, a new brand mission to encourage women to challenge stereotypes, it also announced non-gender influencer Kgositsile Modisane as its latest brand ambassador in the same year. Could this activity bolster its ranking next year?
