THE WHAT? Luxury CBD company Lord Jones is set to launch a new sister brand with Actress Kristin Bell, named Happy Dance.
THE DETAILS According to a report by Glossy.co, the brand will be a direct-to-consumer model and is set to launch in the fall.
The range will feature skin and personal care products and is the first new brand to be launched by the company.
Bell, Co-Founder of Happy Dance, said, “When I met Lord Jones founders Rob and Cindy [Capobianco], we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point, while maintaining the same trusted quality as the Lord Jones brand. Self-care shouldn’t be an event; self-care should consist of everyday pick-me-ups that can be integrated into one’s daily routine.”
THE WHY? The new Happy Dance brand is said to have been created in order to offer CBD products to a mass audience at a lower price point than Lord Jones’ products.
Robert Rosenheck, Lord Jones Founder and CEO, said of the development, “Lord Jones started as a digitally-native brand, and that’s where we feel we have an expertise. Our idea with [Bell] is to bring quality CBD to the masses; she is the perfect messenger for that. We understand that not all people can afford Lord Jones.”