THE WHAT? LVMH Beauty has announced a strategic partnership with Origin Materials to develop low-carbon footprint packaging for the perfume and cosmetics industry.

THE DETAILS As part of the deal, LVMH has signed a multi-year capacity reservation agreement with the leading carbon negative materials company to purchase sustainable, carbon-negative PET for use in packaging for perfumes and cosmetics.

“LVMH is a powerhouse of luxury brands, with a high standard of excellence for the environmental performance of its products,” said Origin Materials Co-CEO Rich Riley. “Our mission of enabling the world’s transition to sustainable materials as fast as possible is completely aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers.”

THE WHY? Claude Martinez, Executive President & Managing Director LVMH Beauty, revealed, “At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future. Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets without any compromise on quality. LVMH Beauty is happy to collaborate with Origin, supporting innovative technologies.”