LVMH stablemates Christian Dior and Louis Vuitton have unveiled a newly restored creative space in Grasse. Les Fontaines Parfumées, as the central-Grasse facility is known, has been four-years in planning and restoration and will serve as a base for Master Perfumers Jacques Cavallier Belletrus and Francois Demachy.
A Grasse landmark, Les Fontaines Parfumées has been completely restored, with the ancient structure of the Bastide and its mill preserved and contemporary features added. The space will welcome several hundred LVMH employees every year, acting as a training space to share knowledge of the raw materials harvested in the region and art of perfumery.
Bernard Arnault says: “The inauguration of Les Fontaines Parfumées conveys our ambition to preserve and sustain our expert knowledge and skillset. Grasse was the muse of Christian Dior and the place where he claimed to feel as much a couturier as a perfumer. It is also here where the leather industry emerged and flourished in the 17th century. By establishing its perfume house in Grasse, the LVMH group has once again shown its commitment to the preservation, transmission and promotion of the highest level of expertise within its original birthplace.”