THE WHAT? LVMH Beauty and Dow are set to collaborate to speed up the use of sustainable packaging across the luxury conglomerate’s perfume and cosmetic brands. The pair will work together to enable bio-based and circular plastics to be integrated into several of the owner of Dior’s product applications without compromising functionality or quality.
THE DETAILS Over the course of 2023, some of LVMH’s perfume packaging will include both bio-based SURLYN™ and circular SURLYN™. The sustainable SURLYN™ portfolio will deliver similar crystalline transparency and freedom of design expected from the rest of Dow’s SURLYN™ range, at a low carbon footprint.
THE WHY? Claude Martinez, Executive President and Managing Director of LVMH Beauty, explains, “At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future. Collaborating with Dow in developing sustainable SURLYN™ is key as this material is used in some of our iconic perfumes, starting with GUERLAIN La Petite Robe Noire. It is helping LVMH achieve our sustainability targets without any compromise on quality.”