THE WHAT? LVMH and Google Cloud have announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence solutions.
THE DETAILS The collaboration will assist the luxury brand conglomerate’s human talent by providing new AI and machine learning technologies that will improve business operations by enhancing demand forecasting and inventory optimization as well as elevate customer experiences through personalization.
As part of the partnership, LVMH will use Google Cloud to modernize elements of its IT infrastructure.
“We are proud to be entering into such an innovative and extensive partnership with LVMH to power its innovation through cloud technology and AI capacities. Together, we can help drive the future of customer experience in the luxury industry,” said Thomas Kurian, CEO, Google Cloud.
THE WHY? The companies will join forces to empower LVMH’s Maisons to create new, personalized customer experiences that foster long-term growth. Toni Belloni, Group Managing Director, LVMH, explains, “This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area. By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalization, and luxury are synonymous, and that will always remain true. The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience.”