M.A.C – Company Profile

M.A.C – Company Profile

www.esteelauder.com

767 Fifth Avenue

New York

NY 10153

United States

PROFILE:

Originally created as a brand for make-up artists, M.A.C. is now a cult beauty brand under the The Estée Lauder Companies umbrella. Products are sold via a chain of retail stores in North America, Asia/Australia, Europe and the UAE.

CHAIRMAN: William P. Lauder

PRESIDENT/CEO: Fabrizio Freda
CFO: Tracey Travis
EVP, Global Comms: Alexandra Trower

BRAND RANKING:

2019 19
2018 19
2017 20

COMMENT:

M.A.C Cosmetics has continued to be a cult classic across the globe and has perhaps risen a place due to its strongly targeted focus on the Millennial and Gen Z audience with the likes of the Tencent Mobile Gaming collaboration in February 2019, and a new Shanghai-based ‘phygital’ experience centre that merges offline and online. According to a recent SimilarWeb beauty report, the brand was the ninth most popular online beauty brand.

 

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