767 Fifth Avenue
Originally created as a brand for make-up artists, M.A.C. is now a cult beauty brand under the The Estée Lauder Companies umbrella. Products are sold via a chain of retail stores in North America, Asia/Australia, Europe and the UAE.
CHAIRMAN: William P. Lauder
PRESIDENT/CEO: Fabrizio Freda
CFO: Tracey Travis
EVP, Global Comms: Alexandra Trower
M.A.C Cosmetics has continued to be a cult classic across the globe and has perhaps risen a place due to its strongly targeted focus on the Millennial and Gen Z audience with the likes of the Tencent Mobile Gaming collaboration in February 2019, and a new Shanghai-based ‘phygital’ experience centre that merges offline and online. According to a recent SimilarWeb beauty report, the brand was the ninth most popular online beauty brand.