MAC is the most searched for lipstick brand in the U.S., followed by Kylie Jenner in the number two spot, according to a report by data provider SEMrush.
The report narrowed down the top ten most searched for lipstick brands from January to May this year, based on average monthly searches. with matte products coming out on top at 11,00 searches in terms of texture and color, followed by red in second place at 10,000 searches, black lipsticks at 5,600 and glitter at 4,000.
Of the most popular brands, the rest of the top ten was made up of Chanel, YSL, Maybelline, Color the World, Lip Bar, Jeffree Star Cosmetics, Tom Ford and L’Oréal respectively.
During the month of May Gucci reported the strong increase in popularity, rising 830 percent, while Dose of Colors also surged at 173 percent growth and Lip Bar at 83 percent.