The what? MAC has announced the appointment of Ukonwa Ojo as Senior Vice President, Global Marketing, effective 2nd December, 2019.
The details Reporting to Philippe Pinatel, Senior Vice President/General Manager, M·A·C Cosmetics, Ojo will oversee the Consumer Marketing and Product Marketing teams. As part of the newly created role she will have a “dotted line management responsibility of Product Development to drive global Consumer Engagement strategies and deliver breakthrough Product Innovation in order to maximize consumer connection to M∙A∙C.”
The why? Having 22 years marketing experience in companies such as Coty, Ojo is well positioned to help MAC, in its own words, continue “the journey of pivoting the organization to be more insights, data and analytics focused.”
With an ongoing focus on the consumer, Philippe Pinatel, Senior Vice President/General Manager, M·A·C Cosmetics, said, “Ukonwa is a true brand builder who imbues a fast-moving entrepreneurial spirit and truly embodies the brands that she works on. She looks at brands holistically from the viewpoint of everyone, not just one singular consumer, which is crucial to the DNA of M∙A∙C, and I am excited for her to lead our marketing teams in this consumer-centric approach.”