Cult color cosmetics brand MAC has launched into the Zambian market in a bid to make its mark in developing countries.

The Estée Lauder-owned brand is set to invest heavily in building capabilities of its employees and is said to be putting part of its profits back into the community.

A statement issued to Zanis news read, “M.A.C remains committed to developing new categories, products and over 50 collections each year in order to serve the demand of customers.”

It further implies that it will continue its CSR and charity work in the country, including its MAC AIDS Fund and various other fund raising ventures to help vulnerable people.