THE WHAT? M.A.C Cosmetics has introduced a ‘no touch’ policy across its UK stores and has cancelled all makeover appointments as part of preventative measures in the crackdown on the coronavirus.
THE DETAILS An internal email was sent to staff stating that its UK make-up artists are no longer allowed to trial products on consumers using their own brushes, while also announcing the cancellation of all makeovers.
Consumers are still allowed to sample in store using disposable applicators, which must be immediately thrown away. Makeup artists are being given face charts they can use to recommend products as an alternative to human demonstrations.
THE WHY? With the Chinese national health commission having confirmed human-to-human transmission of the coronavirus in January, many companies are now taking preventative measures, such as M.A.C’s ‘no touch’ environment.
However, with brands now seemingly encouraging the use of single-use disposable product testers, will the outbreak cause a setback to ongoing sustainability agendas, as people begin to fear reusable items?