THE WHAT? MAC Cosmetics is offering UK employees commission on sales generated through TikTok Shop.

THE DETAILS From April 2, MAC will equip stores with mini studios to host live shopping broadcasts on TikTok, enabling makeup artists to create tutorials and product demos. Staff who opt in can earn a percentage of sales driven via their content. The initiative will roll out across more than 230 UK locations, with the first livestream set to take place at its Carnaby Street store in London. MAC becomes the first major beauty brand in the UK to extend this type of affiliate opportunity to its full workforce, tapping into TikTok Shop’s rapid growth, where beauty sales rose 60% year-on-year in 2025.

THE WHY? The move is designed to capitalise on the rise of social commerce and influencer-led shopping, while also driving both online sales and in-store footfall.

Source: The Independant