THE WHAT? Lauder-owned MAC has named Lisa from Blackpink (Lalisa Manobal) as its new Global Brand Ambassador.
THE DETAILS Manobal is the first K-pop idol to take on the coveted role. She will be the face of the make-up brand’s renowned collections and key campaigns as well as muse for innovation projects. As part of the deal, she will share her beauty secrets, skin care regimens and lifestyle with MAC fans.
“Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for MAC,” says Drew Elliott, Senior Vice President and Global Creative Director for MAC Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
THE WHY? The K-pop ‘powerhouse’ has a strong global influence in pop culture, speaks to a wide range of consumers and encourages conversations and trends within and outside of the beauty landscape, MAC said.