MAC cosmetics has been named as the most popular beauty brand with its nude lipstick, according to the Best of Polyvore: 2016 trend report, beating cult beauty entrepreneur Kylie Jenner to coveted spot.
The report looks at the most searched brands from the sites community of users, with MAC followed up by NARS and its Orgasm Blush product at number two and Urban Decay with its Naked Palette in third place. Bath & Body Works came in at number four with the Velvet Sugar item while Clinique’s face moisturizer helped it clinch fifth place.
The most popular international beauty search was ‘nude lipstick’.
Despite Jenner seeing off some consumer criticism following an F rating from the Better Business Bureau and a furore over customer service levels, she still managed top the list for Polyvore’s Top Female Fashion Icon, beating Rihanna to the lead position.