MAC recruits global blogger network for new collaborative lipstick collection

MAC recruits global blogger network for new collaborative lipstick collection

MAC has announced a brand new collaboration that will see the brand work with an international network of ‘beauty influencers’ to produce a collection of lipsticks, due to be launched in April, according to a report published by Allure.  

The Estée Lauder-owned brand has teamed up with 10 bloggers, make-up artists and ‘beauty gurus’ from across the globe.

The line-up includes boy beauty blogger Gabriel Zamora, who hails from the US, American vlogger Lar Lar Lee; UK-based blogger Fleur De Force and Beauty Director of Glamour magazine Alessandra Steinhgrr; make-up artist Samantha Ravndahl from Canada; Brazilian blogger Vic Ceridono and fellow blogger Fouz Al Fahad from the Middle East; France-based vlogger Enjoy Phoenix; German blogger Caroline Daur and Australian blogger and make-up artist Nikkia Joy.

MAC will be sharing sneak previews of the collection and the creative process via its Instagram Stories and Snapchat accounts in the lead-up to the launch.

 

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