MAC has taken to its Instagram account to tease the upcoming collaboration with fitness brand Puma, which will see the beauty favourite become the latest company to take a piece of the growing Athleisure trend.

Releasing a video simply depicting a black screen emblazoned with both the MAC and Puma logo, the Estée Lauder-owned company hinted at the 2018 partnership, writing, “Your favourite hues take a big step in a whole new direction! Stay tuned for a kickin’ collaboration, coming soon. #PumaxMAC #ForAllTime,” 

While MAC predominately collaborates with celebrities, the cloak and dagger unveiling has left social media users in a spin about what direction the partnership could take, with Athleisure once again highlighted as a possible route. One user wrote, “Sneakers and lipstick are a winning combo! Athleisure invades beauty with #PUMAxMAC coming in 2018.”

And with Rihanna being Puma’s Creative Director, and having previously joined forces with MAC for her own make-up range, it seems the venture is a natural progression for the two brands looking to jump on the sports/beauty bandwagon.