THE WHAT? Cult beauty brand MAC cosmetics is set to launch into Boots stores and online in the UK and Ireland from 29th July, with the retailer having amassed a 48,000-waiting list for the products in just 24 hours.
THE DETAILS The waitlist is the highest ever recorded for Boots, with MAC releasing a selection of its hero products via the retailer’s website and in 100 locations.
The release signals the latest move into premium cosmetics for Boots, which previously announced an exclusive partnership for Rihanna’s Fenty Beauty make-up line.
THE WHY? For MAC, the third party retailer partnership allows the brand access to a wider consumer group.
Fiona Sainty, Vice President of MAC Cosmetics UK and Ireland, said, “This is an exciting time for MAC, as a brand we have always set the industry standard and by joining forces with Boots we are making prestige cosmetics and artistry more accessible to high street shoppers.”