THE WHAT? Macy’s has named Massimo Magni as Chief Customer and Digital Officer. Magni joins the US retailer from McKinsey & Company, where he was a Senior Partner.

THE DETAILS In his new role, Magni will guide the strategic long-term vision and growth of the department store owner’s digital business, enabling seamless, personalized and convenient engagement across the digital platforms of Macy’s and Bloomingdale’s and in-store with mobile app enhancements.

THE WHY? Tony Spring, President and CEO-elect, Macy’s, Inc, commented, “[Magni] brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce and digital analytics transformation makes him a great fit for the organization.”