Macy’s names Chief Customer and Digital Officer

Macy’s names Chief Customer and Digital Officer

THE WHAT? Macy’s has named Massimo Magni as Chief Customer and Digital Officer. Magni joins the US retailer from McKinsey & Company, where he was a Senior Partner.

THE DETAILS In his new role, Magni will guide the strategic long-term vision and growth of the department store owner’s digital business, enabling seamless, personalized and convenient engagement across the digital platforms of Macy’s and Bloomingdale’s and in-store with mobile app enhancements.

THE WHY? Tony Spring, President and CEO-elect, Macy’s, Inc, commented, “[Magni] brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce and digital analytics transformation makes him a great fit for the organization.”