Macy’s partners with ModiFace to offer in-store try-on tools

Macy’s partners with ModiFace to offer in-store try-on tools

Macy’s has partnered with L’Oréal-owned ModiFace in order to provide its customers with personalized and catered shopping experiences in store and online.

The US department store will launch an AR beauty experience on its app, allowing shoppers to virtually trial some 1,000 make-up products for the face, eyes and lips. The new feature is set to launch in late spring along with an in-store try-on tool at select locations.

ModiFace also revealed that it has several further projects in the pipeline with major global retailers.

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