The Italian Trade Agency (ITA) hosted a two-day business seminar for more than 100 Italian businessmen and government officials last week, according to a report published by The Korea Times.

Some 41 small and medium-sized Italian companies participated in the event, held at Four Seasons Hotel in Jongno-gu, Seoul.

Jang Joon-Ki, Executive Director of the Korea Cosmetics Association made a presentation, noting that Korea’s cosmetics market has grown 10.4 percent to reach a value of KRW18.4 trillion and has potential to grow still more, with the make-up and hair care categories under-represented in the wider market.

“The forum was a very helpful opportunity to understand the Korean market,” Luca Nava, Executive Director at Cosmetica Italia (Unipro) told The Korea Times. “Korea has different sets of regulations and market system in cosmetics than we have in Italy. We learned much useful information so we can effectively set our business strategy here.”