THE WHAT? New York’s iconic Magnolia Bakery has announced a partnership with P&G’s Tula Skincare to launch a body care product inspired by the sweet treats the Manhattan patisserie is renowned for, according to a report published by WWD.
THE DETAILS Take Care + Indulge, as the new product has been dubbed, is a two-in-one body cleanser and exfoliator reminiscent of Magnolia’s signature banana pudding and slots in with Tula’s probiotic and superfoods-based ethos.
The new product will be promoted via TikTok and sold in Ulta and via the brand’s own website.
THE WHY? Tula Skincare CEO, Savannah Sachs told WWD, “We are thrilled to partner with Magnolia to get in the ‘kitchen’ together and really build this product from scratch… It’s about creating a buzz, meeting a new audience and just having some fun.”