Makeover: Dyson launches into beauty electricals with the launch of first hairdryer

Makeover: Dyson launches into beauty electricals with the launch of first hairdryer

Vacuum specialist Dyson has launched onto the beauty market with a bang, unveiling its first hairdryer.

The Dyson Supersonic was four years in the making, with development costing a whopping US$71 million, spanning 600 prototypes.

The hairdryer boasts a V9 digital motor, with 13 blades designed to reduce noise, four heat settings and a heat-control detector, which maintains the temperature at 248 degrees to prevent heat damage and retain shine.

The hairdryer will be sold in Sephora stores and via Dyson’s own website.

 

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE