THE WHAT? Malaysia Airlines’ frequent flyer program, Enrich has announced the launch of a new online shopping platform called Enrich Shoppe.

THE DETAILS Enrich members can earn miles for any purchases made via the platform; products from some 500 brands including Sephora are on offer via the site.  The frequent flyer program is free to join.

THE WHY? Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer, Lau Yin May explains, “Online shopping has become the better alternative these days, especially now in light of the current restrictions and the second phase of the movement control order in Malaysia, hence we embarked on this collaboration with RebateMango to meet customers’ preferences. This partnership is a great opportunity for customers to enjoy a safe and seamless shopping experience with their favourite brands from the comfort of home and to be rewarded with Enrich Miles for the four million Enrich members when they shop with Enrich Shoppe.”