THE WHAT? Malaysia Airlines is taking its online shopping platform, Temptations to the next level by partnering with 3Sixty, the world’s largest in-flight concessionaire.
THE DETAILS The new platform offers a ‘click and redeem’ feature allowing users to have products delivered to their home, while members of the airline’s frequent flyer program, Enrich, can log on directly to earn air miles with every purchase made via credit card.
“We immediately observed a 55 percent increase in traffic since the launch of the enhanced e-retail site. In the new design, we allow brands to gain prominence on Homepage and Category pages and by having key brands up front and center, we will be able to increase the platform’s appeal factor and encourage returning traffic,” said 3Sixty Duty Free Executive Vice President Asia, Lee Hwee Ming.
THE WHY? Malaysia Airlines Group Chief Marketing and Customer Experience Officer, Lau Yin May, explains, “We are ecstatic with the way Temptations has been transformed, thanks to our close partnership with 3Sixty. As the world goes through radical changes of opinion, character and habit, we too must evolve as an airline and continuously strive to offer maximum value to all our passengers.