Malaysian cosmetics brand Elianto Make Up has launched a collection inspired by the most divisive of fruit, the durian, according to a report published by star2.com.
Elianto has selected the most sought-after variety of durian, the Musang King, as the muse for its latest range, Durian Musang King. The line-up comprises lip color, highlighter and eyeshadows packaged in rich yellow hues that mirror the fruit’s flesh. Some products are even imbued with the fruit’s distinctive scent and there’s a fragrance to boot – Durio Bloom EDP is described as having a refreshing yet woody scent.
“We wanted to approach make-up in a fresh, playful and daring way. By introducing a unique collection like Elianto Durian Musang King, we are celebrating individuality and diversity. Makeup has no boundaries. It gives women the freedom to express themselves,” Managing Director and Brand Owner Teo Al Siong told Star2.com.
“Elianto is marketed as a masstige beauty brand and offers a wide range of premium cosmetics at an affordable price,” said Teo.