Male cosmetics brand WOMO is set to enter the Indian market, with a range of products including fragrance, skin care, beard and hair care products.
The brand, owned by Percassi and Genesis Luxury, a Reliance Brands Limited company, will open a flagship store in Mumbai in the first half of 2020, which will also offer the services of Bullfrog barbershop.
Sanjay Kapoor, Founder and President of Genesis Luxury
said, “Indian men have become image conscious and now don’t shy away from
paying attention to personal wellness and appearance.
“It is the perfect time for a brand like WOMO and Bullfrog to enter India because it would make a perfect choice for modern gentlemen. I feel no brand understands the needs of a modern man and his hectic life better than WOMO and Bullfrog.”