Mane makes its bricks and mortar debut with Sephora partnership

Mane makes its bricks and mortar debut with Sephora partnership

THE WHAT? Jen Atkin’s Mane has announced a partnership with Sephora. The brand will hit shelves in 670 stores across Canada and the US – its first entry into bricks and mortar stores.

THE DETAILS Launched in February 2023, the brand will be the only hot tools brand available in US free-standing Sephora locations at the time of its launch. The brand will also expand the digital footprint of its hot tools recycling program.

THE WHY? Atkin reveals, “I’m so proud that Mane will be available at Sephora to bring our products to anyone and everyone looking for effective and accessible hair tools. Sephora’s commitment to offering thoughtful brands to consumers is why we are so thrilled by this partnership, as both Mane and Sephora continue to follow an intentional approach with our product offerings and retail strategy.”

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