THE WHAT? Coty-owned Marc Jacobs Fragrances has announced that it will donate up to US$50,000 to The Lesbian, Gay, Bisexual & Transgender Community Center through an interactive social fundraiser on Cameo.
THE DETAILS To mark Pride, the brand’s latest fragrance, Perfect, is working with Cameo to give fans the chance to win one of 100 personalized Cameo videos from Lance Bass, Amanda Lepore, Chaka Khan, Kim Petras and Shangela. The brand will donate US$100 to the Center for each entry, capped at US$50,000.
THE WHY? Coty CEO, Sue Y. Nabi, reveals, “At Coty, we believe in equality and inclusion for all and stand together with those fighting for freedom, justice, and equal rights. We are eager to support the LGBTQIA+ community by contributing to The Center and to challenge stereotypes by promoting self-love and authenticity with the new Perfect Marc Jacobs Pride campaign. This unconventional fragrance finds beauty in its diversity and inclusivity, which has resonated globally.”