Global Market for at-home beauty devices grew by 14% in 2014

Global Market for at-home beauty devices grew by 14% in 2014

The market for at-home beauty devices such as wearable mask devices and lasers, grew by 14 percent during 2014, according to a report by US market research firm Kline & Company.

The Beauty Devices: Global Market Analysis and Opportunities report has run for four consecutive years and during that time, the market for at-home beauty devices has doubled.

The report examines market size, growth statistics, key changes in distribution, the competitive landscape, important new launches and product trends.

It found that in Europe, at-home devices for microder­mabrasion, including a microder­mabrasion-type product for lips, have recently launched.

Cleansing is the fastest growing skin care concern in China and South Korea, yet anti-aging devices are proving increasingly popular in the US market.

Karen Doskow, Director at Kline’s Consumer Products Practice, commented, “With price points at two ends of the spectrum from under $30 to over $500, new companies jumping on the beauty devices bandwagon, and existing brands expanding their portfolio beyond cleansing and hair removal, this market has evolved into a very competitive place for manufact­urers.”

“With a wider range of prices and product choices, it has also become much more accessible to a larger consumer base.”