Marketers innovate with beauty devices in 2015

Marketers innovate with beauty devices in 2015

Following a record-breaking growth of 15 percent globally in 2014, the beauty devices market is continuing to innovate this year, with key players upgrading their product portfolio in 2015.

According to Kline Blogs, marketers are capitalizing on the fast-growing industry, with many new and price-accessible products launched in 2014, while cleansing devices were a focus this year. Clinique and Clarisonic are now going beyond just cleaning with their products and are targeting male consumers with multifunctional benefits and technological advancements.

China was said to top the chart in terms of sales in the beauty device market, while the at-home beauty market is so promising it is attracting a host of investments from major players. Unilever has joined forces with Syneron Medical and Johnson & Johnson’s financing in La Luminere show how the behemoths are making gains from the profitable at-home beauty market. Indeed, many more are thought to capitalize on the market in the future.

Another interesting development for 2015 is the rise of the hair regrowth category, which, despite being underpenetrated in many countries, has made waves predominately in the United States, with a stronger foothold expected in Europe and Asia in the future.