First Kate, now Meghan, the newest members of the Royal family can sell-out products in seconds by mere association, so it’s no surprise that when Meghan Markle’s ex-make-up artist told reporters that the Duchess of Sussex was fond of Maybelline mascara the brand went up in consumer’s estimations – or so says YouGov.
The research organ found that impressions of the L’Oréal-owned make-up brand increased 13 points among women aged 18 to 30 following the Duchess of Sussex’s unofficial endorsement.
The day before Markle’s former make-up artist revealed that the new Duchess’ favourite mascara was Maybelline’s Lash Sensational Luscious, the brand’s impression score stood at 30. A month after the news broke, the score had risen to 43.
Equally purchase consideration among the same demographic has risen from 29 percent of US women to 39 percent.