THE WHAT? Martha Stewart CBD has launched a new line of wellness topicals as its first category expansion.
THE DETAILS Developed to improve daily wellbeing in specific ways, the topicals line consists of Super Strength CBD Cream designed for muscle recovery, Sleep Science CBD Cream designed for better sleep and Daily De-Stress CBD Cream designed for stress management.
The products are formulated with US-derived broad-spectrum CBD and were developed in partnership with Marquee Brands and Canopy Growth Corporation.
THE WHY? Wellness is a global pandemic success story, with the category continuing to experience growth.
Martha Stewart says, “I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team. I am thrilled to help improve our customers’ daily lives through proven formulations that make wellness accessible and convenient, with offerings that address muscle discomfort, sleep deprivation, and stress.”