Local cosmetics brand Martina Berto has teamed up with the Indonesian Tourism Ministry to boost its Wonderful Indonesia campaign, according to a report published by The Jakarta Post.
The campaign aims to attract some 20 million visitors to the country by 2019, close to double the current target of 12 million for 2016.
Products from Martina Berto’s popular Sari Ayu line will carry the campaign logo. Inspired by Lombok, the range will play a key role in promoting emerging destination West Nusa Tenggara.
For Martina Berto, the partnership will help boost overseas sales, particularly in Asia-Pacific and the Middle East. The company hopes to expand exports by 10 to 30 percent annually.