Inspired by a national dialogue on the importance of involving more men in ending domestic violence, Mary Kay convened the inaugural Men Don’t Look Away summit last week.

The US direct sales company hosted the summit at its headquarters, which was attended by Mary Kay executives as well as representatives from the National Domestic Violence Assistance Line, the National Network for Victims of Rape, Abuse and Incest, the National Coalition Against Domestic Violence and directors of shelters for victims of domestic violence across the country.

Attendees discussed strategies to involve men as advocates, volunteers and ambassadors at the community level and how to motivate them within their local organizations.

“It is crucial to support a national dialogue to involve more men in our efforts to prevent and end domestic violence,” said Jan Langbein, Executive Director of Genesis. “This summit hosted by Mary Kay has provided a much-needed forum for shelters, women, national organizations against domestic violence and community leaders to share their best practices and promote a movement for change that includes a social norm that does not tolerate violence against women.”