Mary Kay has launched its Beauty That Counts initiative for the 9th year running. Since its inception, the philanthropic campaign has raised more than US$11 million for charitable causes.

This year, the US direct sales company will donate US$1 from every sale of two new shades of its Baked Cheek Powder, Kind Heart and Giving Heart, from May 16 through August 15 to The Mary Kay Foundation’s annual Shelter Grant Program.

“Preventing and ending domestic violence is at the heart of Mary Kay and we would be unable to continue our work against abuse without programs such as Beauty That Counts,” said Anne Crews, Vice President of Public Affairs for Mary Kay. and a board member of The Mary Kay Foundation. “As one in four women in the United States will experience domestic violence in her lifetime, initiatives like Beauty that Counts allow us to stand beside these women in our communities and show them that they are not alone. We hear them, we see them and we will not rest until each one feels safe in her own home.”

“As a company created by a woman, for women, it’s no secret that Mary Kay is dedicated to enriching the lives of women around the world. The annual Beauty That Counts® campaign is just one of the many ways members of the Mary Kay Independent Sales Force are using their businesses to create positive change,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay. “We’re proud to launch this initiative that gives every woman the opportunity to feel confident while giving back and ending the domestic violence epidemic.”