THE WHAT? Mary Kay has announced that it has extended its year-old partnership with The Nature Conservancy to cover waterways the world over.
THE DETAILS The US direct sales firm will engage in conservation programs in Australia, New Zealand, Mexico, China, the Solomon Islands, Colombia, Canada and Europe.
“We need healthy, diverse oceans for fishing, working and playing,” said Lily Verdone, Director of Freshwater and Marine at The Nature Conservancy. “But protecting oceans is about more than just protecting our planet: oceans add $1.5 trillion to the global economy each year. Mary Kay has long worked to impact change that will sustain the earth for generations to come, so they are a natural—and welcome—partner for The Nature Conservancy. We’d already seen such impactful change in Texas, and we’re thrilled to see what their contributions will help us accomplish in communities across the world.”
THE WHY? Deborah Gibbins, Chief Operating Officer at Mary Kay explains, “Water is the most valuable resource on our planet, and it’s essential that we do our part to protect it. When we began scaling our partnership with The Nature Conservancy last year, we focused on the waterways surrounding our home state of Texas. But we’re a global company, and we knew the need for support stretched far beyond the Gulf of Mexico. We’re thrilled to advance ecosystems and biodiversity conservation globally.”