Beauty company Masrouji Group has launched into the GCC as analysts predict the MEA (Middle East and Africa) retail market will grow at a rate of 4.8 per cent year on year until 2019, with the value currently standing at $25.7bn.

With MEA market growth being twice the global average growth rate, it’s a shrewd move for the beauty company, which is currently the market leader in Palestine and Jordan and owns brands such as Alfaparf Milano.

Haytham Masrouji, CEO of the company which was founded in Jerusalem in 1959, said, “With our industry experience, an established network and entrepreneurial foresight, our team is well poised to take full advantage of the additional opportunities in this growing region.”