Mattel pays tribute to COVID-19 heroes with Barbie range

Mattel pays tribute to COVID-19 heroes with Barbie range

THE WHAT? Mattel-owned Barbie is celebrating the role models of the pandemic with a line of one-of-a-kind dolls in honor of individuals who have led the fight against COVID-19.

THE DETAILS The global line up of women honored includes emergency room nurse Amy O’Sullivan, professor of vaccinology Professor Sarah Gilbert who led the development of the Oxford vaccine, Drs Audrey Sue Cruz and Chika Stacy Oriuwa, who have fought against discrimination and systemic racism, biomedical researcher Jacqueline Goes de Jesus and GP and re-usable PPE developer Dr Kirby White.

Barbie is also donating US$5 for each Barbie doctor, nurse or paramedic doll sold at participating Target locations during the month of August.

THE WHY? Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, comments, “Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened. To shine a light of their efforts, we are sharing their stories and leveraging Barbie’s platform to inspire the next generation to take after these heroes and give back. Our hope is to nurture and ignite the imagination of children playing out their own storyline as heroes.”

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