THE WHAT? Coty-owned Max Factor China has launched its first collaboration with fashion incubation community Labelhood. 

THE DETAILS Labelhood is said to discover and promote Chinese fashion, and has introduced two emerging designers to create Limited Edition FaceFinity compacts for MaxFactor– M Essential and Louis Shengtao Chen.

The Max Factor x Labelhood Limited Edition collection will be available at Tmall, Douyin and all other retailer partners.

THE WHY? With cosmetics and fashion being a long-standing industry crossover success story, in addition to the collection, Max Factor China sponsored Labelhood Shanghai Fashion Week, with the brand providing makeup for six shows.