Max Factor has cut all ties with Kuwaiti influencer Sondos Alqattan after she posted a video to her Instagram account lambasting labor laws which grant Filipino workers limited employment rights, according to a report published by Gulf News. She has since stuck by her comments in a statement, after deleting the video.
Alqattan objected to the legislation, which grants Filipino workers the right to hold their own passport and requires that they be provided with food and clothing and are given one day off per week.
“Max Factor Arabia was shocked by the comments made… regarding the new labor law in Kuwait,” a spokesperson for the brand said in a statement to Gulf News. “Max Factor Arabia is taking this incident very seriously and have immediately suspended all collaborations with Sondos.”
Max Factor is not the only brand to have severed ties with the social media star, who boasts 2.3 million followers. MAC, M Micallef and Chelsea Beautique have also ended their relationship with Alqattan. Shiseido, Etudes House and Phyto, who have all worked with the influencer, have distanced themselves but have yet to end their relationship with her.
Update: Global Cosmetics News has received the following statement from Lauder-owned MAC:
“M·A·C embraces diversity and individuality. We are committed to our fans and employees around the world. As a brand, we strive to align ourselves with partners that share our core values and in no way tolerate excluding anyone.
“Sondos Alqattan’s views are her own. We wish to make it clear that we do not support the beliefs recently expressed by her. We currently do not have any partnerships with her and will no longer be working with her on any brand activities. M∙A∙C is All Ages, All Races, All Genders.”