German Maxim Markenprodukte has opened a US sales division to take its private label business to North America. The US division, known as Maxim Group, will be dedicated to building on the success of the company’s own brand business in personal care products.

“We see enormous potential in the US retail landscape,” said Owner and Director of Maxim Markenprodukte Rolf Giesen. “More than 200 million units sold in 2014 are the best proof of our competitive skills.”

Patricia Kerr has been named Director of Sales for the new US division. “I am excited about the opportunity to work with Maxim Group, a dynamic, growth-orientated business with state-of-the-art manufacturing processes that allow for individual tailoring to retailer needs,” she commented.