Maybelline collaborates with Japanese clothing brand Furifu on Traditions of Japan yukata collection

Maybelline collaborates with Japanese clothing brand Furifu on Traditions of Japan yukata collection

THE WHAT Maybelline has teamed up with Japanese clothing brand Furifu on a new retro-modern Traditions of Japan yukata collection, according to a report by Sora News. 

THE DETAILS The six designs in the collection are said to have both retro and modern elements and were created to complement Maybelline’s Stay Matte Ink lipsticks that also represent the traditional colors of Japan. The colors are Walnut, Pomegranate, Crimson, Daybreak, Light Crimson and Apricot. 

THE WHY Available at the Furifu store and online, the yukata collection’s alignment with the lipstick colors highlights the ongoing success of beauty and fashion collaborations – drawing on two target audiences and widening the marketing reach. 

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