MAYBELLINE – Company Profile

MAYBELLINE – Company Profile

www.loreal.com

14 rue Royale

Paris 75381

France

+33 14 02 06 000

www.loreal.com

41 Rue Martre

Clichy Cedex

CLICHY

92117

PROFILE:
Acquired by L’Oréal in 1996, Maybelline has over 200 products and is sold in 129 countries worldwide. It offers a range of cosmetic products as well as make-up accessories such as brushes tools and removers. Maybelline is a mass market brand that sells via drug stores, supermarkets and other mass market retailers.

CHAIRMAN/CEO: Jean-Paul Agon

CFO: Christophe Babule

EVP Comms & Public affairs: Lucia Dumas Bezian

BRAND RANKING:
2019 16
2018 16
2017 10

COMMENT: –
As we know, a one-size-fits-all approach to make-up no longer cuts the mustard, and Maybelline is taking this to heart. Despite falling six places on the list since 2017, the mass market brand has worked hard to showcase its celebration of diversity, such as creating lipsticks to suit all skin tones and appointing ambassadors from Nigeria and Kenya.

 

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