Maybelline New York – Company Profile

Maybelline New York – Company Profile

www.loreal.com

ADDRESS:
41 Rue Martre
Clichy Cedex
CLICHY
92117

PROFILE:
Acquired by L’Oréal in 1996, Maybelline has over 200 products and is sold in 129 countries worldwide. It offers a range of cosmetic products as well as make-up accessories such as brushes tools and removers. Maybelline is a mass market brand that sells via drug stores, supermarkets and other mass market retailers.

CHAIRMAN/CEO: Jean-Paul Agon
CFO: Christophe Babule
EVP Comms & Public affairs: Lucia Dumas Bezian

BRAND RANKING:
2019 – 16
2018 – 16
2017 – 10

COMMENT:
As we know, a one-size-fits-all approach to make-up no longer cuts the mustard, and Maybelline is taking this to heart. Despite falling six places on the list since 2017, the mass market brand has worked hard to showcase its celebration of diversity, such as creating lipsticks to suit all skin tones and appointing ambassadors from Nigeria and Kenya.

 

Leave a reply

Your email address will not be published. Required fields are marked *