L’Oréal-owned Maybelline New York has launched a new range of liquid lipsticks in collaboration with mixed media artist Ashley Longshore, encased in quirky packaging evocative of K-beauty brands.
The new Maybelline New York x Ashley Longshore collection comes in six shades with names that are said to help women challenge themselves through self-expression, including Loyalist, Believer and Pioneer.
The packaging features signature prints from Longshore, with cartoon-style drawings, illustrations and trendy fonts.
According a press release, “Ashley Longshore has quickly become known for her colorful, pop-inspired art — uniquely combining the use of words and images to make a bold statement. Not only is Longshore a social media sensation, but she’s also taken the fashion industry by storm with partnerships at top retailers and designers in the industry.”
Longshore said, “Recreating my designs for the packaging of Maybelline New York’s SuperStay Matte Ink was an incredible opportunity to work with a new medium. My love of color is always what really makes my artwork “POP” and the Maybelline shades selected really emphasize this. I have always found synergies between makeup and art as tools to express myself, and I hope this collection empowers others to do the same.”