THE WHAT? Maybelline New York has launched a new podcast, which is an extension of its philanthropic initiative Brave Together.
THE DETAILS The podcast, named I’m Fine, You? is available on platforms including Spotify, Apple Podcasts and Stitcher, and will be hosted by content creator Chrissy Rutherford.
According to a press release Rutherford is, “helping the brand extend its Brave Together mission into real life conversations to normalize anxiety and depression and provide tangible resources and guidance for those in need.
The podcast will feature guests such as Alok Vaid-Menon, Performance Artist, Media Personality + Public Speaker and Rachel Elizabeth Cargle, Founder of The Loveland Foundation.
THE WHY? Jessica Feinstein, Senior Vice President US Marketing for Maybelline, stated, “The team has been passionately working to help break the stigma surrounding mental health since launching [Brave Together] in 2020. We are excited to expand the initiative’s reach through this podcast and our wonderful partners, so that we can all be #BraveTogether.”