Maybelline Teams Up: Virtual Makeup Meets Microsoft Video Calls

Maybelline Teams Up: Virtual Makeup Meets Microsoft Video Calls

THE WHAT?  Maybelline New York has introduced a virtual makeup feature in partnership with Microsoft for Teams users. This feature, accessible today, offers users a new method of preparing for video calls.

THE DETAILS?   The integration termed the Maybelline Beauty App, enables users to alter their appearance directly within a Teams meeting. It’s designed to encourage users to try different virtual makeup looks and boost their self-confidence in professional settings.

THE WHY?   Powered by Modiface AI and developed with the Geena Davis Institute, this feature promotes diversity. It offers 12 distinct makeup options, and each style includes a breakdown of the Maybelline products used. This initiative strengthens Maybelline’s position in the digital beauty realm.

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