Maybelline unveils Press Play campaign in India

Maybelline unveils Press Play campaign in India

THE WHAT? L’Oréal-owned Maybelline New York has launched its latest marketing campaign for the Indian market. #PressPlay is designed to encourage consumers to pick up their social lives after a mutual pandemic pause, according to a report published by Financial Express.

THE DETAILS Vaidehi Vimadalal Tulaskar, General Manager, L’Oréal India, said, “In our endeavour to help individuals look and feel ready to resume their lives, our #PressPlay campaign is a reminder to all the young women out there to turn up the volume, put on their best make-up face, and get ready to celebrate life in all its vigour. Whilst keeping in mind cautionary measures to collectively combat our current challenging circumstances, we are confident that together we can emerge triumphant as we get set to hit the play button in our lives.”

THE WHY? As social occasions ramp up once more, so too will make-up use so Maybelline’s enthusiasm is natural. Or, as the company said in an official statement, per Financial Express, “We’ve all spent most of the past two years cooped up at home, reminiscing about the good times with our friends. As the world begins to adapt to normalcy, we are eager to get out there, meet our friends and replace these old memories with the new ones.”

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