THE WHAT? Maybelline New York has unveiled its sustainability program. Dubbed Conscious Together, the initiative aims to create a more sustainable business model for the L’Oréal-owned brand.
THE DETAILS By 2030, the brand is aiming to make all plastic packaging from recycled plastic, invest in recycling technologies in partnership with South Pole, reduce carbon emissions by 50 percent from its full product lifecycle and use 95 percent bio-based ingredients from abundant minerals of circular processes.
THE WHY? Trisha Ayyagari, Global Brand President, Maybelline New York, explains, “All of us at Maybelline want to make progress and inspire the industry to make progress. We looked at the key areas where Maybelline could make a positive environmental impact and set ambitious goals that will guide our actions until 2030. We recognize that there is still so much to do, and we are committed to concrete actions that will help us accelerate our sustainable transformation.”